Northbridge Insurance Portrait

I was recently privileged to be do a simple portrait for an advertising campaign for Northbridge Insurance. I was contacted by their agency, Ground Zero out of Toronto to do the portrait, with a pretty clear brief to follow. It's a beautiful subtractive lighting portrait, taken in a trucking bay... could you guess it? Donnie Fillmore of Atlantic Pacific Transport was the subject, he was a great model for the campaign, sticking it out for the natural light portraits in the dead of winter (even though we were partly indoors it was still pretty darn cold!).

One of the pretty interesting things about this shoot was that I shot tethered to my laptop. This was so that the agency in Toronto could review the images as we were shooting them, allowing real-time feedback, ensuring that they were getting the photos that they needed.

I love working with agencies, since I used to sit on that side of the table as a graphic designer. If you have commercial photography needs in the Moncton area and would like to work with someone who understands design and knows how to create photos that work for you, then get in touch with me!